David Sherwin

Designing for Positive Behaviors and Habits

PROMISE | BEHAVIOR | HABITS

Promise:

• start with foundational research
• hypothesize your test and validate

Behavior:

• define a vocabulary
• map behaviors

Habits

• hypothesize
• look for reoccurring habits
• change the routine to connect the "cues" with the "rewards"
• test with informed participants

// move fast & support people when designing your product

// every habit is an entry point into another habit

// there are only so many habits a person can take on

// you have to keep at it, make habits about learning