Eric Karjaluoto
The Design Method: Using Process to Hack Design
- concentrate on making things work
- design = a job
- designer = editor
- designer = tailor
- systems = design
The Design Method = DISCOVERY | PLANNING | CREATIVE | APPLICATION
- try abandoning convention by not presenting 3 solutions
- agree on a destination and move toward it with iterations
“Every design choice must have a reason.”
- present early and often
- abandon the "reveal"
- don't surprise the client
- goals are different than objectives
- cool and different isn't acceptable - it has to be useful and functional
- strive for clarity
- establish tone via 3 descriptive words