Karen McGrane
Content in a Zombie Apocalypse
Create "presentation independent" content.
- we have no control over what device our content will be viewed on
- new realm for content consumption: audio
- separate the meaning of your content from how it will be consumed
- expanding platform possibilities are endless
- true separation of content from form
- "WYSIWYG is DEAD"
- the Web is not a laser printer
There's a war going on between "blobs" & "chunks" of content.
- blob = only works for "one"
- chunk = clean, can be used anywhere
“Our future on the Web depends on escaping from the blobs.”