Karen McGrane

Content in a Zombie Apocalypse

Create "presentation independent" content.

  • we have no control over what device our content will be viewed on
  • new realm for content consumption: audio
  • separate the meaning of your content from how it will be consumed
  • expanding platform possibilities are endless
  • true separation of content from form
  • "WYSIWYG is DEAD"
  • the Web is not a laser printer

There's a war going on between "blobs" & "chunks" of content.

  • blob = only works for "one"
  • chunk = clean, can be used anywhere

Nobody is reading your PDF

Our future on the Web depends on escaping from the blobs.

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